Pete van Praag

FOUNDER & CREATIVE DIRECTOR

Pete van Praag founded M2 Brand Studios in 2004, following a career spanning advertising, brand development, creative direction and product innovation. His work encompasses brand platforms, communications, environments and product concepts across automotive, consumer, technology, entertainment and real estate..

His work and collaborations have included Taco Bell’s “Think Outside the Bun,” the Staples “Easy Button,” Lexus, Levi’s, Jaguar, the NFL, MLB, Nissan, Amazon and other globally recognized brands, as well as collaborations with international creative and development partners including Pininfarina and WPP Global Communications.

Today, M2 operates as an independent brand and creative practice, bringing senior-level strategy and creative direction to select engagements across brand, spatial/experience and product development.

Matthew Asinari

Strategic PARTNER

Matthew has built and advised leading brands across the U.S., Europe and Asia, working in more than 30 countries. His leadership roles have included Y&R Worldwide in New York, JWT Europe in London and Dentsu Y&R Asia. His experience spans luxury, automotive, technology and consumer brands including Chanel, LVMH, Prada, Nike, Rolex, Audi, Honda, Jaguar, Lexus, Mercedes and Ferrari.

His work has also extended to international branding, real estate and advanced technology, including projects and collaborations involving NASA, Singularity University and the Conrad Space Foundation.